Why do the Chevrolet coupe concepts have Corvette cross-flag emblems?

Filed under: Concept Cars, Detroit Auto Show, Performance, Chevrolet, Design/Style



The eagle-eyed among you may have spotted something suspicious lurking on the Chevrolet Code 130R and and Tru 140S concepts, both of which debuted here today at the Detroit Auto Show. Each concept prominently features the legendary Chevrolet Corvette cross flag emblem, or at least appears to at first glance.

The Tru 140S wears the badges in question on the center caps of all four wheels while the Code 130R proudly displays them as integrated turn signals on the front fenders. According to Nicholas David, a senior exterior designer with General Motors and the man behind the Tru 140S, the cross flag emblems identify both concepts as members of a new "passion portfolio" within Chevrolet.

Once upon a time, the cross flags found themselves on a number of sport-oriented Chevrolet vehicles from the Corvair to the Corvette. As the years progressed, the badges fell off of every model but the Corvette. Now, David says GM wants to expand its family of sports cars, and each new member will feature the cross flags. With SS and RS models lining showrooms, GM isn't exactly short on sports branding as it is. Fortunately, the cross flags likely won't detail a separate trim so much as a family of vehicles.

It's worth noting that while the emblems on the two concept twins are remarkably similar to the cross flags of the Chevrolet Corvette, they aren't identical. The Corvette relies on a curled flag with a gold Bow Tie and a flur de lis on a red field, while the Code 130R and Tru 140S make due with just the Bow Tie.Why do the Chevrolet coupe concepts have Corvette cross-flag emblems? originally appeared on Autoblog on Mon, 09 Jan 2012 18:58:00 EST. Please see our terms for use of feeds.



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