Weekly Recap: Cadillac plots a new way forward

Filed under: Motorsports, Cadillac, GM, Lotus, Ferrari, Luxury

The CT6 will be a rolling buffet of GM's latest technologies.

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Cadillac generated a minor firestorm this week by announcing plans to move its headquarters from Detroit to New York in 2015. But that's about the third-most important thing going on with Cadillac right now.

For starters, Cadillac also confirmed the name of its new rear-wheel-drive flagship sedan this week. It will be called CT6, and that signals a new nomenclature strategy for Cadillac, which will be slowly phased in as models are redesigned or replaced.

The CT6 will be The Car for Cadillac. It goes into production late next year, and executives have been touting it as the brand's new flagship for months. If Cadillac is to be a legitimate luxury brand, it needs to have a true competitor to face off against the Mercedes-Benz S-Class, BMW 7 Series and others.

The value of the CT6 cannot be understated. It will be a rolling buffet of General Motors' latest technologies, including its semi-autonomous drive feature, Super Cruise. GM has said it will use Cadillac as its platform to debut new technologies, something in which the brand has deep roots. While it's not expected to generate huge sales volume, Cadillac hopes the CT6 will create a buzz and get consumers into its showrooms. They might not buy a CT6, but maybe they'll test drive an ATS, or so the thinking goes.Continue reading Weekly Recap: Cadillac plots a new way forward

Weekly Recap: Cadillac plots a new way forward originally appeared on Autoblog on Sat, 27 Sep 2014 11:00:00 EST. Please see our terms for use of feeds.



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