Nissan expanding role of Nismo further into road cars

Filed under: Aftermarket, Motorsports, Performance, Etc., Nissan



Nissan has announced that the company plans to expand its Nismo offerings in the near future with performance variations of the company's mainstream models. Until now, buyers have only been able to take home factory-tuned versions of the 370Z, but company CEO Carlos Ghosn said that the time was right to allow ordinary buyers to sample Nissan's performance DNA. What does that mean, exactly? For starters, vehicles like the Juke Nismo Concept may actually make it to market, and other models may get the go-fast treatment soon thereafter. Nissan has also made it clear that Nismo will get its own global headquarters.

The company says that the new HQ will put all of Nissan's road-race and performance expertise under one roof while giving Nismo fans a central location for fan events. The site will also sell performance products and include a heritage center with plenty of vintage race metal on hand.

We like the idea of more performance-oriented vehicles on the road so long as it doesn't translate into the dilution of the Nismo brand. The world doesn't need a Nismo CrossCabriolet. Hit the jump for the full press release.Continue reading Nissan expanding role of Nismo further into road cars

Nissan expanding role of Nismo further into road cars originally appeared on Autoblog on Tue, 29 Nov 2011 13:01:00 EST. Please see our terms for use of feeds.



Permalink | Email this | Comments