McLaren celebrates 20 years of Mobil 1 with special livery for Australian GP

Filed under: Motorsports, Marketing/Advertising, Australia, McLaren



Sponsors come and sponsors go in Formula One, but they tend to stick around awhile at McLaren. The team ran under Marlboro title sponsorship for 22 years from 1974 to 1996, and Hugo Boss has been with the team for 33 years now since 1981. But it's the team's partnership with Mobil 1 which it will celebrate with the sinister livery pictured here.

With Vodafone having left the team at the end of last season, McLaren is without a title sponsor for this season, and was expected to return to its heritage orange livery for this year's championship. But instead it's starting the season at the Australian Grand Prix with this silver and black livery to celebrate two decades of partnership with ExxonMobil.

It may not be quite as sweet as the new Williams Martini Racing livery, but it is pretty slick. Whether it stands a chance of finishing on the podium this weekend, however, is another matter. While McLaren has won the Australian Grand Prix a dozen times - more than any other team - and Jenson Button is one of the winningest drivers in the history of the Aussie race, he and the team haven't been showing too well in pre-season testing.Continue reading McLaren celebrates 20 years of Mobil 1 with special livery for Australian GP

McLaren celebrates 20 years of Mobil 1 with special livery for Australian GP originally appeared on Autoblog on Sat, 15 Mar 2014 11:02:00 EST. Please see our terms for use of feeds.



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