Mazda and SCRAMP extend Laguna Seca partnership

Filed under: Motorsports, Marketing/Advertising, Mazda



Mazda and the Sports Car Racing Association of the Monterey Peninsula have extended the automaker's naming rights of Laguna Seca for another five years. That means the famous race track in California will continue to be known as Mazda Raceway, at least through 2016. The Monterey County Board of Supervisors ratified the agreement.

The Japanese manufacturer has been instrumental in updating and improving Laguna Seca to make the facility more convenient and safer than before. Mazda helped fund additions like permanent pit lane garages and luxury hospitality suites as well as additional runoff areas on the track itself. Mazda first partnered up with SCRAMP in 2001, but the company says its ties to the track go all the way back to the '70s, when the brand was little-known here the States. Scroll down below for the full press release.Continue reading Mazda and SCRAMP extend Laguna Seca partnership

Mazda and SCRAMP extend Laguna Seca partnership originally appeared on Autoblog on Mon, 14 May 2012 09:31:00 EST. Please see our terms for use of feeds.



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