Lamborghini Urus super SUV officially unveiled in China

Filed under: Concept Cars, Performance, SUV, China, Lamborghini, Beijing Motor Show

Everything You Want To Know About Lambo's Super SUV

The promise is to make it the most powerful series production SUV on the market, but also the least polluting.

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Lamborghini has told us repeatedly that it wasn't planning on doing such a thing anytime soon. We expected most likely the front-engine four-door super sedan - playing off the 2008 Estoque showcar and 1968-'78 Espada - to become the raging bull's third model line.

Feast your eyes on the Lamborghini Urus, or "LB736." First off, yes, it is part of an upcoming (i.e. sometime in 2015) Volkwagen Group premium SUV onslaught. In the company of Lamborghini design director Filippo Perini and research and development guru Maurizio Reggiani, we were able to pry into all of the details back in mid-March during a special preview at company headquarters. We've had to hold off scribbling until today because the official debut for the edgy 4x4 happens right about now at the Beijing Motor Show. China is foreseen as a good market for the supersonic SUV, but the United States remains Job One.

In comparison to the clumsy Bentley EXP 9 F concept seen at the recent Geneva Motor Show, the Urus hits us almost gleefully by comparison; it's right on the money with Lambo's current design language. Lamborghini's Perini understands that this is a polarizing proposition: "When Lamborghini creates a whole new model line, it's automatically risky since it doesn't happen so often."

And we were nervous about it, too, imagining a four-seater setup that would need to ride way too high, sort of like the first generation Porsche Cayenne or that Bentley. But when the veil came off and the hard lights hit it, we were pleased.Continue reading Lamborghini Urus super SUV officially unveiled in China

Lamborghini Urus super SUV officially unveiled in China originally appeared on Autoblog on Sun, 22 Apr 2012 08:00:00 EST. Please see our terms for use of feeds.



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